News from East Midlands Trains


East Midlands Trains Gets Ready For Nottingham Re-Opening

East Midlands Trains has announced plans for a host of customer entertainment to mark the final week of the Nottingham re-signalling work and the re-opening of Nottingham station.

Based on positive customer feedback from initiatives taking place throughout the work, East Midlands Trains has arranged a mascot dance-off, more free giveaways and another live singer – all designed to entertain customers in the final week of works.

Wednesday 21 August will see East Midlands Trains volunteers handing out thousands of red and white macaroons to customers at Nottingham and East Midlands Parkway in celebration of England winning the Ashes.

Whilst enjoying a free macaroon at Nottingham, customers waiting for buses can enjoy the mascot dance-off taking place between Shirley (East Midlands Trains’ Nottingham mascot), as well as the two mascots from bus operators Trent Barton and Kinchbus, Mr MANGO and Kaptain Kinch.

Neil Micklethwaite, Customer Service and Commercial Director for East Midlands Trains, said: “We’ve had some really positive feedback from our customers and stakeholders about the effort we’ve put in to make sure people are feeling happy and entertained whilst waiting for their buses.

“We’ve forged a good relationship with Trent Barton and Kinchbus, particularly during the Nottingham re-signalling works when they have been letting our customers travel on some of their buses to and from Nottingham.

“Our mascot, Shirley, has become a popular face around Nottingham and we know that Trent Barton and Kinchbus’s mascots are also very popular around the area. We thought it would be great to have a dance-off between the three mascots to provide a bit of light entertainment for our passengers in the final days of the project.

“This is a hugely important project for the city and we’re very pleased with how smoothly it has been running.  Our staff have fully embraced the challenge of running buses instead of trains, and we’ve had some great endorsements from our customers that have proved the worth of our years of planning.

“We’re really getting excited about the re-opening of the station on Monday 26 August and our staff have even been whistling off the buses this week to get ready for our trains starting to run again.  We’ve really pulled out all the stops to ensure our customers have the best possible journey with us and we hope they enjoy the free macaroons and dance-off.”

Alex Hornby, Commercial Director for trentbarton and Kinchbus, added: "During times of disruption, it's important that local transport providers work together for the overall good of the public transport product.

“We know this has been a successful move welcomed by customers.  Now that we’re approaching the conclusion of the works, we couldn't resist showing our lighter side and have some fun with our customers by involving our infamous Mr MANGO and Kaptain Kinch characters with Shirley of East Midlands Trains."

Live singer Roy Foster will also be entertaining customers on Station Street from 12.00-14.00 on Thursday 22 August.  These live acts have been so popular with passengers that East Midlands Trains is currently looking to roll out a programme of acts when the station re-opens.

Nottingham station will reopen on Monday 26 August following the completion of the resignalling works.  East Midlands Trains has recently announced that it will be offering hundreds of thousands of £10 tickets to London to mark the re-opening of the station.