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Leicester Riders and East Midlands Trains have agreed a partnership for East Midlands Trains to sponsor the reigning BBL Champions for the 2017/18 season.
The Riders are also the BBL Trophy holders and BBL Playoff champions and have made a fast start to the BBL season, and can offer a range of corporate facilities at the new Leicester Sports Arena.
Mr. Ben Edmundson, Business Development Manager of East Midlands Trains is pleased to be supporting the Riders, “We are delighted to be extending our partnership with Leicester Riders. As a successful East Midlands based train operator, we’re pleased to be working with a successful midlands based sports team and we look forward to working closely with the club during the 2017/18 season”.
Riders Chairman Kevin Routledge was also pleased with the partnership, “The Riders are very pleased to welcome back East Midlands Trains as one of our commercial partners. Their support is helping the Club to support national developments, and to secure partnerships and opportunities for young people that extend well beyond the city and county. As one of the top Clubs in the country, we are looking to broaden the appeal of the Riders anf the support of EMT is important to the further growth and sustainability of the Club.”