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East Midlands Trains and M&C Saatchi in negotiations
East Midlands Trains, part of the Stagecoach Group, has entered into exclusive negotiations to appoint a new marketing agency with M&C Saatchi Group. This follows a three-way pitch against DLKW (Delaney, Lund, Knox, Warren) and VCCP (Vallance, Carruthers, Coleman, Priest).
The integrated M&C Saatchi Group team consisted of M&C Saatchi, LIDA and Walker Media who worked together to develop a full service solution for the pitch.
East Midlands Trains is an exciting new rail franchise with a number of key opportunities to grow passenger numbers and revenue through improved timetables and £90m of investment.
Marc Turley, Head of Marketing for East Midlands Trains, said: “We look forward to working with M&C Saatchi Group. We have chosen them as our preferred supplier because they offered us innovative and creative ideas along with a solid strategic plan to achieve our challenging franchise targets.”
Tim Duffy, CEO of M&C Saatchi, commented “We are absolutely delighted to be in negotiations with Marc and his team about working with East Midlands Trains. It is an exciting time in the brand’s development and we are very excited about the opportunity to help take it on to the next stage".