News from East Midlands Trains


New look for East Midlands Trains staff

UniformThis month marks the start of a new look for East Midlands Trains, with the launch of the company’s new staff uniform.

The new uniform, which has been specially designed and manufactured by corporate clothing company Incorporatewear, is the culmination of many months of ‘behind the scenes’ activity, which has included:

  • Focus groups with staff representatives
  • Wearer trials; during April 2008, feedback from staff representatives allowed the first batch of uniforms to be developed for wearer trials, with staff working in the public eye testing the uniform for comfort, practicality and style
  • Following these wearer trials, sample uniforms were given to staff to ‘try on for size’ with orders then being placed for around 38,000 garments for East Midlands Trains staff

The end result is a smart looking navy blue uniform with red piping, made from high quality fabrics.

Julie Smith, a Travel Advisor at Nottingham, who was involved in the uniform production process and also visited Incorporatewear’s factory to see the new uniforms being made, said:

“I think the new uniform is great – as well as being comfortable, easy to wear and very smart, it’s really good to be wearing a uniform that has been designed specially for East Midlands Trains staff”.

Jake Kelly, Customer Service Director for East Midlands Trains said:

“Since the start of our franchise, we have been working directly with our staff to come up with a uniform that looks professional and smart, but that is comfortable and practical, and also reflects our new brand.   We believe our new uniform ticks all of these boxes and will also help passengers to easily identify our staff at stations and on train.”

In addition to the introduction of the new East Midlands Trains branded uniform, the company is also in the process of re-branding its fleet of trains to ensure a consistent look.

The introduction of the new uniforms will be complete by 8 September 2008, and East Midland Trains is working with Wolverhampton based company, Wilcox, to recycle and re-use as much of the old uniform as possible.  As a result East Midlands Trains staff will be supporting communities across the world by donating their old shirts, jackets, trousers and skirts which will either be reused as whole garments or recycled to make new fabrics.