News from East Midlands Trains

22.10.2014

REACH Poster Project Promotes Rail Travel

Poster art designed by students attending REACH Pupil Referral Service to promote rail travel using the North Staffordshire Line (Crewe-Stoke-Derby service) has been launched at Virgin Trains' Stoke-on-Trent station.Nine REACH students, aged between 11 and 16 years, worked with North Staffordshire Community Rail Partnership (NSCRP) and East Midlands Trains (EMT) to help increase awareness of the service for travel to work, leisure and as a means of connection for rail travel across the UK.


The students used spray paint to create designs including local, regional and national cities, companies and tourist attractions that can be accessed using the service, producing three eye-catching and colourful designs. EMT's timetable design team then used these as the basis for individual posters illustrating the potential of the North Staffordshire Line for rail travel.
The project was developed by the NSCRP, which works with local authorities, East Midlands Trains, the community and station volunteers to promote and develop the line that serves all stations from Crewe, via Stoke-on-Trent, to Derby.


Faye Lambert, NSCRP Project Officer, said: "The North Staffordshire Line is more than just a local rail service. It not only provides an important means of travel to work and learning, it is also a key rail service providing connections from the three main stations to all parts of the UK.
"REACH students are to be congratulated for how well they have delivered on this project, creating designs that certainly catch the eye. We will be displaying their posters across a wide area and hope they encourage more people to use the line for work, leisure and for wider travel."
REACH at Trent Vale is an Ofsted 'Outstanding' pupil referral service, which supports students aged 11-16 across Stoke-on-Trent who are experiencing difficulties within their home schools and who may be at risk of exclusion, or who have been excluded from mainstream school.
Jonny Wiseman, Route Manager for East Midlands Trains, said: "The students should be very proud of the designs they have produced. As well as being extremely eye-catching, they also show how vital the North Staffordshire line is to the communities it serves by linking them with the rest of the UK.


"This project is also an excellent example of the work our Community Rail Partnerships carry out and we're sure our passengers will enjoy seeing the students' work on display".